Why Some Ideas Survive and Others Die…

For anyone who needs to communicate their thoughts to others, this book is a must read!

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Brothers Chip Heath and Dan Heath are the co-authors of Made to Stick: Why Some Ideas Survive and Others Die .   The book has been featured in Time, U.S. News & World Report, People, Fast Company, Inc., on The Today Show, on NPR’s Morning Edition, and in many other publications.

The Heath brothers write a monthly column called “Made To Stick” for Fast Company magazine.”   They have spoken and consulted on the topic of “making ideas stick” with audiences from organizations such as Microsoft, Nissan, Fannie Mae, and West Point.  

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